Job Title: SEO Specialist/Manager

Job Description:

Responsibilities:

• Keyword Research:

Conduct thorough keyword research to identify relevant and high-traffic keywords for the website.

• On-Page Optimization:

Optimize website content, meta tags, and other on-page elements to improve search engine visibility.

Implement best practices for URL structure, header tags, and internal linking.

• Content Strategy:

Develop and execute a content strategy that aligns with SEO goals.

Create and optimize content for both users and search engines.

• Technical SEO:

Identify and resolve technical issues affecting site performance, such as crawl errors, site speed, and mobile responsiveness.

Work closely with web developers to implement technical SEO recommendations.

• Link Building:

Develop and execute link-building strategies to improve the website's authority.

Monitor and disavow toxic backlinks to maintain a healthy link profile.

• Analytics and Reporting:

Utilize tools like Google Analytics and Search Console to analyze website traffic, user behavior, and keyword performance.

Prepare regular reports on SEO performance and present insights and recommendations.

• Stay Updated on SEO Trends:

Stay current with industry trends, algorithm updates, and best practices in SEO.

Implement changes based on search engine algorithm updates.

• Competitor Analysis:

Conduct competitive analysis to identify opportunities and gaps in the SEO strategy.

Stay informed about competitor SEO activities.